Viva Hard Dick

One of the strangest sights when flicking through channels on the hotel room television: Six men jamming in a shack to the tones of Elvis' Viva Las Vegas, but when they hit the refrain something completely different comes out. "Viva Viagra," they sing and a voice-over goes on explaining how and when to use the prescription drug. Not one of the men looks like he's over 60. Is this a way to lift the taboo surrounding erectile dysfunction? For a European from a country where commercials for prescription drugs are prohibited this is just disturbing.